Choosing Financial And Economic Research Methods Example For Free - Free Essay Example

Sample details Pages: 7 Words: 2123 Downloads: 6 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? One of the major quandaries of researchers is to select the best suitable method for the research as the result and quality of any research depends basically on the type of methodology used in the research. The best suitable methodology depends on many factors like research objectives, aim, resources available for research and many other factors. The previous chapter of this report represented the literature review on new products, its market and the factors affecting adoption of new product, whereas this chapter will represent the relevant research approach used in the project followed by research design and then method used for data collection, sampling and analysis. Don’t waste time! Our writers will create an original "Choosing Financial And Economic Research Methods Example For Free" essay for you Create order 3.2 Research Approach: Research approach suggests that methodology is based on the two prime approaches which include deductive theory testing and inductive theory building: 3.2.1 Inductive Approach Inductive application is bottom-up processes where observation considered initially and then pattern is decided for the research, following the pattern tentative hypothesis is created which formulate the theory. This application more focuses on observation and there is some degree of uncertainty in conclusion. According to George (1997), inductive process form a bridge between the researcher and the research objective, further more he stated inductive application mostly used for qualitative analysis. Researcher used inductive application as the primary research based on the focus group interviews and researcher considered this approach as vital for carrying out the research. 3.2.2 Deductive Approach Deductive approach can be defined as when evaluating the research objective the literature is considered as priority to form a basic concept of theory and then formulating this theory, hypothesis is created in order to target the audience further more observation can placed to achieve the results from the hypothesis. According to Balbin, (2005), deductive application more focuses on the reasoning and facts where as Sauder (2008) stated that deductive approach can be termed as top down approach, where conclusion follows the logical facts. According to Oppenheim (1992), Deductive approach is vital for the research while projecting the conclusion but it often depends on the researcher in deciding the approach. Sauder (2008) stated that the advantaging factor in deductive approach is, it consider the logical facts and observation for the analysis rather than theory and materialistic arguments. Researcher has used this method while conducting the questionnaire, researcher build up the theory by consuming the literature review and hypothesis is created on which all questions are based further more observation will be done in analysis chapter to conclude the research. 3.3 Research Design: According to Burns (2006) a research design is a set of advance decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information. According to Malhotra (2006) research design is a framework or blueprint for conducting a market research. It explains the necessary process for obtaining the relevant information. There are three types of research design Exploratory Research, Descriptive Research, Causal Research. (Burns et al, 2006) Descriptive Research: As stated by Malhotra (2006) and Burns (2006). Descriptive research is formulated by particular research question or hypotheses, in it the information required is clearly defined. Descriptive research generally used to answer Questions like who, what, when, where or how. Generally descriptive research is based on large samples; it states the methods to identify sources of information and to collect information from it. Some examples of Descriptive Research are: Market studies describing the size and buying power of the market Sales analysis Product usage studies Market share studies Causal Research: The causal research is used for determining cause and effect relationship (Gilbert 1996). This research requires a planned and structured design and experimentation is the best method of casual research. Casual research is generally suitable for (Malhotra 2006): Understanding variables, i.e. which variables are causes (independent variable) and which ones are effects (dependent variable) of market phenomena. To determine the association between causal variable and effects. Testing hypotheses. Exploratory Research: The exploratory research is generally used to get inner information and understanding of the market (Malhotra 2006). It is the most familiar, unstructured and informal research which is used to get the background information about the research problem. This research method is used when the researcher doesnt have much information about the research problems so researcher formulate hypothesis for the research and collect required background information. (Burns 2006) According to Burns (2006) there are several Methods for collecting exploratory research such as Secondary Data analysis (i.e. examining literature, management journals and market reports), Case analysis, Focus groups and Experience surveys. After the detailed analysis on the literature researcher found that exploratory research is the best suitable method for this research because exploratory research seems suitable for finding factors affecting adoption of new products as exploratory research is used to get inner i nformation and understanding of the market. 3.4 Data Collection Methods: There are two types of Data collection methods primary and secondary data Primary Data Primary data is information/data created by researcher thru various methods to answer specific research questions; its a more customised and focused data which is used only for the problems in hand. This data collection method is time consuming and expensive as compare to secondary data. (Malhotra 2006) For this research researcher obtained primary data by conducting focus groups and survey between adopters and non adopters of new products, to collect both perceptions that why consumer choose to adopt or refuse the product. This data will help in understanding the factors affecting adoption of new products and compare them to literature. Focus Group: Burn (2006) state that Focus group is a qualitative research method in which small group of people are brought together for unstructured and spontaneous discussion moderated by a neutral moderator who makes sure that the discussion is focused on the area of interest. According to Malhotra (2004), the essential element in focus group is to observe the respondents from suitable target market by listening to them and achieve the appropriate results. Focus group is type of an application to evaluate the research question. The key benefits which are attached to focus groups are respondent can easily be observed and analysis can be done effectively. Author explained that the minimum to maximum number of people for the focus group can be 6 to 12 and the respondents which are selected for focus group can be pre screened to understand the mental capacity. (Malhotra et al, 2006) Focus group can be recorded for analysis purpose, which can give a edge in forming a research opinion, fo r this research two focus groups were conducted with seven members in each group who were both adopters and non-adopters of new products with open-ended questions and were conducted in free responsive environment. Survey Research: Survey is the most common method of collecting primary data, it involves interview with a large group of peoples from appropriate target market using a structured questionnaire. In which respondents are asked questions regarding their attitude, behaviour, intension, demographic and lifestyle characteristics. (Malhotra et al, 2006). According to Peter Chisnall 2005, questionnaire always behave as the backbone of any survey and therefore requires a careful planning and execution further more author stated that various tool and applications are being considered to design questionnaire which follows the research objectives. Questionnaire can be highly structured or unstructured. In highly structured questionnaire the questions asked to respondents, responses are completely predetermined on permitted concepts. The unstructured questionnaires are those which responses are loosely predetermined because of responses are by their own words and the way they feel to fit. (Gilbert A. Chu rchill, JR. 1996) According to Malhotra (2006), structured questionnaire posses three qualities, first, it must demonstrate the understanding of the respondents and respondent can easily describe their views on the question, secondly questionnaire must possess the quality to encourage the respondent in responding the questionnaire and finally questionnaire must be designed in way that assures the error freeness. Researcher has used survey method as primary research for data collection, most of the question which researcher used was open-ended question in order to get admirable response from the audience further more researcher specifically considered the prominent market where these questions was gathered. Secondary Data Secondary data is information/ data which were collected previously for specific purpose rather than the current research problem. The for more advantage of collecting this data is quite easy, writers often include this type of data in inexpensive category due to nature of collection methods used. Secondary data can be distinguished into Internal and External secondary data. Internal secondary data is generated within the organisation on which research is being conducted whereas External secondary data is generated by other sources like publication houses and online database. According to Malhotra (2006), before collecting primary data researcher should search and study for relevant secondary data as secondary data can help in sample design and it can provide base for the primary research. For this research secondary data has been collected from various sources such as from library, Metalib, and various other research websites. Much of the data has been collected from libr ary and due to nature of research; wide literature is available on topic. Sampling: According to Peter Chisnall (2005), sampling is one of the major components of any market research, in which a small group of respondents are selected to represent a large group. Sampling enables the researcher to obtain data of high quality and save time, money and labour. 3.5.1 Sampling technique Sampling technique can be classified as Probability sampling and Non-Probability sampling. In probability sampling every element of the population has equal chance of being selected into samples whereas Non-Probability sampling technique is not depend on chances, in it researcher decides which element to include in sample. (Naresh K. Malhotra David F. Birks 2006) For this research Non-Probability sampling technique is used. Non-Probability technique can be classified into Convenience Sampling, Judgemental Sampling, Quota Sampling, and Snowball Sampling. After the detail study of these entire sampling techniques researcher adopt Convenience Sampling technique in which the samples are obtain at the convenience of the researcher. Malhotra (2006) States that convenience sampling technique is the most cost effective and time saving sampling technique and is recommended for exploratory research for generating ideas, insights and hypotheses and can be used for pre-testing questionnair es. 3.5.2 Sample size According to the Sauder (2007), Sample size is the size of result which is going to be selected from the population in order to evaluate the results further more author defined that sampling size depends upon nature of the population and the research questions. Researcher used sampling technique for the effective research analysis below is the table which best describe the how sampling method used by the researcher. For this research sample size of ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦. respondents was achieved in a questionnaire survey whereas in focus group there were two sessions, in session one sample size of ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦. was attained in which there were ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦. males and ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ females and in session two the sample size of ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€ šÃ‚ ¦.. was achieved with ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦. females and ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦. males. All these respondents were adopters of new product which in this research is apple iPhone 4. Questionnaire Sample Plan Total no. of Questionnaire Distributed Rejected no. of Questionnaire Completed no. of Questionnaire Percentage of Response Focus Group Sample plan Focus Group S.No. No. of Participants Date Duration Focus Group 1 Focus Group 2 3.6 Data Analysis: After collecting primary data next stage is data analysis, Paul Baines (2008) states that data analysis is a stage in which data obtained thru different methods are processed to data input, analysis and interpretation. To find the factors affecting the adoption of new products both qualitative data (thru focus group) and quantitative data (thru questionnaires) were used. For qualitative data transcript based analysis was used in which the recordings of focus group was transcribed and used with field noted to analysis the factors. For summarising and analysing quantitative data researcher use SPSS tool which is a statistical analysis package, SPSS facilitate the researcher to perform wide range of analysis, quickly and accurately carry out statical tests, and it convert the data into tables, charts and graphs to give clear view of findings. (Jill Hussey Roger Hussey 1997) 3.7 Summery This chapter act as the ground for conducting any research. It explains and justified the methodology used for the research. This research uses both the research approaches to collect data, in which secondary data was researched and analysed using desk research in which journals, articles and online data was studied, this information searched was on product adoption, new product and consumer buying behaviour, these information was critically analysed for finding factors affecting adoption of new products. Primary data was collected thru Focus Group which is a qualitative method, two focus groups were conducted for the research with seven and six members in it, these focus groups were transcribed and analysed for relevant information. Second method used for collecting primary data was online survey which is a quantitative method in which ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦. sample size was selected and analysed using SPSS software.

INTERCULTURAL MANAGEMENT - 2924 Words

INTERCULTURAL MANAGEMENT â€Å"Managers must recognize the values that they share with the people of other cultures in order to understand the values of those cultures different from their own.† Dr. Ian Lawrence. Leads Metropolitan University. Date: 15/06/2014 For Nakib Ahmed Business Management 104 By-Vishwas Kolla Prakash, Vivek Patel, Selina Szito and Shivudu Godda. EXECUTIVE SUMMARY Intercultural management is also called as cross cultural management. It is very important to know about other cultures where diversity exists as it helps companies run rewarding efficient, effective and highly productive organizations. There are many aspects of intercultural management that have direct and significant impacts on both employees’†¦show more content†¦One critical objective is to get employees to mirror organizational culture so that there is no misalignment, gaps and disconnects. Everything must work in sync and in harmony for the organization stability and survivability demographics continually change, therefore organization must be flexible and ready to address that change. To not address the change would put the organization itself at risk of future failure. Today organization must understand that if there is anything that is stead-fast and unchanging, it is change itself. Change is inevitable and change always occurs. How organizations deal with t hat change can determine success or failure. Cultural management is key to success. Certainly, this is an excellent answer. Increasing an organizations cultural intelligence is not an easy task. In this paper we have used the historical background of Management cultures in India, China, U.K and U.S. It also highlights the various cross cultural problems and adjustments which the company has to make in order to succeed in. The Conclusion has been drawn after the extensive research in different cross cultural areas where making a small adjustment will make a big difference. To support our research we have used various models which have been discussed by the famous author’s like Rosenzweig and F. T. Anbari It also highlights the implications of these cultural differences on management and team member’s practices. 4. ASPECTS OF INTERCULTURAL MANAGEMENT ManagementShow MoreRelatedIntercultural Management2155 Words   |  9 PagesTopic Review: General Management Effective cross-cultural management has to be grounded in a detailed knowledge of individual cultures. Discuss using examples from two multinational companies. I/ Introduction: In times of rapid globalisation and economic development growth, the environment of business has become more and more complicated as a huge number of firms want to globally expand their businesses. Subsequently, the managerial implications of cross-cultural management is the challengeRead MoreIntercultural Management594 Words   |  2 PagesIntercultural management A global manager has to consult with the legal services in order to comply with the host countries legal parameters. This is imperative for long-term relationship between such corporations and the host countrys government. This enables managers of international corporations to find legal recourse incase a problem arises. Such problems can only be addressed through local interpretation and enforcement. There are a few exceptions in countries like China where financial andRead MoreA Motivation Letter to Apply for a Master in Intercultural Management and Leadership743 Words   |  3 Pages Motivation Letter â€Å"Studying for a Master in Intercultural Management Leadership – What is in it for me?† In everyones life there comes a time to make important decisions that determine our future. Matter of choosing the path is undoubtedly very important. Despite the fact that many graduates in Russia find themselves in the areas of non- professional occupation, after graduation I managed to start professional career and business, and used my knowledge received during excellent educationalRead MoreIntercultural Management Challenges632 Words   |  2 PagesIntercultural Management Cultural diversity within an international team could be a source of strength. Researchers indicate that a multinational team might have a big advantage over a homogenous team. Group diversity enhances decision-making and creativity through bringing different worldviews, experiences, and perspectives together. Cultural diversity makes a team have enhanced innovative capacity because the members generate multiple viewpoints towards a common problem. Therefore, cultural diversityRead MoreIntercultural Management Hierarchy vs Equality Essay1009 Words   |  5 PagesIntercultural Management Hierarchy vs. Equality In hierarchical societies the unequal distribution of power, ro les and resources is legitimate. Individuals are socialized to comply with obligations and roles according to their hierarchical position in society and are sanctioned if they do not (see pic1). In egalitarian cultures, individuals are seen as moral equals and are socialized to internalize a commitment to voluntary cooperation with others and to be concerned with others welfare (seeRead MoreIntercultural Conflict Management Style ( Chen And Starosta, 1997-8 )1401 Words   |  6 Pagesthree aspects of culture, including cultural context, language differences, and thought patterns, that influence conflict management style (Chen and Starosta, 1997-8). It is important to understand which cultural aspects of communication pattern may be at play when having conflict. One of the key factors that I have found for exploring the communication issues present in intercultural conflicts is the concept of high and low context communication. The idea of high and low context communication was firstRead MorePeace: the Practice of Intercultural Respect, Reconciliation and Solidarity1689 Words   |  7 PagesPeace: The Practice of Intercultural Respect, Reconciliation and Solidarity The concept of Peace has been around longer than one can imagine. And although it can be defined in many ways depending on the perspective and source—whether you are an individual, a government unit, or a mobilized group with a common cause, Peace has ultimately one basic meaning—the absence of hostility or the absence of fear of hostility. Usually it is defined as a state of ‘harmony’ – and this state is emphasized byRead MoreImpact Of Communication On Cross Cultural Communication911 Words   |  4 Pagestrained in cultural differences run the risk of ruining a business deal or relationship. Mukherjee and Ramos-Salazar (2014) mentioned, â€Å"The key to global business success depends on effective cross-cultural etiquette and global workforce diversity management† (p.18). Companies that understand differences between cultures have a competitive advantage over others. Communication is important to any company and communication between cultur es has â€Å"invisible barriers† (Guang Trotter). These barriers includeRead MoreI Have Learned More About Myself By Exposing Myself Essay1048 Words   |  5 Pagesof intercultural communication competence include three perspectives: affective or intercultural sensitivity, which means to acknowledge and respect cultural differences, cognitive or intercultural awareness which is self-awareness of one’s own personal cultural identity and understanding how cultures vary and the last perspective is behavioral or intercultural adroitness which consist of message skills, knowledge of appropriate self-disclosure, behavioral flexibility, interaction management, andRead MoreIntercultural Management: Analysis and Examples of Leadership Styles Across Cultures476 Words   |  2 PagesIntercultural Management Introduction The characteristics of effective leaders vary significantly across regional and national boundaries, yet despite these differences there are shared common traits all share. The intent of this analysis is to provide examples of whats expected in terms of leadership styles across different cultures. As the Hofstede Model of Cultural Dimensions has shown, the effectiveness of a manager in one nation or region is significantly different than another (Hofstede

Effectiveness of the University of the Philippines Baguio Library Marketing Strategies free essay sample

Yes Acknowledgement? Yes List of tables and figures? Yes 5. Is the title brief, accurate and comprehensive? Yes 6. Does the table of contents give an analytical view of the material covered by the study together with the order of the discussion? Yes 7. Abstract of the thesis/dissertation? Yes 8. Is the statement of the problem clear? Yes 9. Does the problem justify the importance of the study? Yes 10. Have the terms been defined? Yes 11. Does the study contains a brief critical view of the related literature of previous investigation? Yes 12. Is there a statement of the sources of data? Yes 13. What is the method of procedure used? Descriptive-survey 14. Is there a close relationship between the various parts of the thesis/dissertation? Yes 14. Does the final chapter include : Summary? Yes Important findings? Yes Conclusions and recommendations? Yes Problems beyond the investigation? Yes 15. Is the content new and fresh? Yes Does it duplicate any material? No Is it old material created in a new way? No 16. Does it contribute something to education or other fields? Yes 17. Comments on:Typographical error: None Footnotes: None Bibliography: None 18. Would you recommend the thesis for approval? Yes 19. Other comments: None Submitted by: WILFRED BAMBICO, Ph. D. Graduate Programs Coordinator School of Teacher Education Saint Louis University, Baguio City Date:_____________________ INDORSEMENT This thesis entitled EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES prepared and submitted by AMELIA C. CENDANA in partial fulfillment of the requirements for the degree Master of Arts in Library and Information Technology (MALIT) has been examined and is recommended for acceptance and approval for Oral Examination. This is to certify further that AMELIA C. CENDANA is ready for Oral Examination. THELMA S. KIM, MSLS Adviser _____________________________________________________________ This is to certify that the thesis entitled EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES prepared and submitted by AMELIA C. CENDANA is recommended for Oral Examination. GRACIA C. MACABIOG, Ph. D. Member MARIE CHRYZA A. PARAGAS, MALS CHERYL T. ROLDAN, MLIS Member Member WILFRED B. BAMBICO, Ph. D. Sci. Ed. MA. CORAZON O. BOMOGAO, Ed. D. Graduate Program Coordinator Dean College of Education College of Education Saint Louis University Saint Louis University ACCEPTANCE SHEET In partial fulfillment of the requirements for the degree MASTER OF ARTS IN LIBRARY AND INFORMATION TECHNOLOGY, this thesis entitled, EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES has been prepared and submitted by AMELIA C. CENDANA and is hereby endorsed for approval. THELMA S. KIM, MSLS Adviser This is to certify that the thesis mentioned above submitted by AMELIA C. CENDANA has been approved and accepted on March 2011 by the Thesis Reading Committee. GRACIA C. MACABIOG, Ph. D. Member MARIE CHRYZA A. PARAGAS, MALS CHERYL T. ROLDAN, MLIS Member Member Noted: WILFRED B. BAMBICO, Ph. D. Sci. Ed. Graduate Program Coordinator College of Education Saint Louis University APPROVAL SHEET Approved by the Committee on Oral Examination as ___________on__________. GRACIA C. MACABIOG, Ph. D. Member MARIE CHRYZA A. PARAGAS, MALS CHERYL T. ROLDAN, MLIS Member Member Accepted and approved in partial fulfillment of the requirements for the degree Master of Arts in Library and Information Technology (MALIT). WILFRED B. BAMBICO, Ph. D. Sci. Ed. Graduate Program Coordinator College of Education Saint Louis University ________________________________________________________________ This is to certify further that AMELIA C. CENDANA has completed all the academic requirements and PASSED the Public Lecture on May 14, 2009 for the degree Master of Arts in Library and Information Technology. WILFRED B. BAMBICO, Ph. D. Sci. Ed. MA. CORAZON O. BOMOGAO, Ed. D. Graduate Program Coordinator Dean College of Education College of Education Saint Louis University Saint Louis University ACKNOWLEDGMENT This thesis would not have been possible without the guidance and help of several individuals: First and foremost, I would like to express my sincere gratitude to my adviser Prof. Thelma S. Kim for her support, patience, motivation, enthusiasm, immense knowledge, and detailed and constructive comments. I could not imagine having a better adviser and mentor for my master’s degree. A heartfelt appreciation goes also to the members of my defense committee: Dr. Gracia Macabiog, Dr. Mia dela Cruz, Ms. Marie Chryza Paragas, and Ms. Cheryl Roldan for their patience, steadfast encouragement, and insightful comments. I gratefully acknowledge former Graduate Program Coordinator, Dr. Felicidad F. Fortea, and the present Graduate Program Coordnator, Dr. Wilfred B. Bambico for their supervision, advice, and guidance. I am deeply indebted to the UPB Baguio administrators, headed by Chancellor Priscilla Supnet-Macansantos, for the Fellowship Grant for REPS provided me. I warmly thank Ms. Brenda Marie A. Dogup for endorsing me to the Fellowship or REPS; to my colleagues at UP Baguio Library, co-officers at UP Baguio Multipurpose Cooperative, UP Baguio friends for their encouragement, support and prodding for me to finish this study. I also want to thank my friends and colleagues in the other libraries; and my co-officers in the Baguio-Benguet Librarians Association, Inc. for their moral support and strong faith in me to finish this study. I sincerely a ppreciate and wish to thank my â€Å"kumare† Ms. Marilou L. Pasion, who willingly and wholeheartedly did some errands during my proposal, pre-oral, and oral defense. I want to thank also my special friend from Manila for her kindness in accompanying me to UST Central Library to do my research. My deepest and sincerest gratitude goes to my thoughtful husband who is always there to cheer me up, whose dedication, love and persistent confidence in me, has taken the load off my shoulder, and not to forget, his readiness to give a cup of coffee every time I sit down on my table and work on this paper. Special thanks to my children, Jully Amme, Julius Alvin, Julius Armel, and Juliana April, for inspiring me to pursue this endeavor. The omnipresent God, for answering my prayers, for giving me the strength to plod on despite my constitution wanting to give up and throw in the towel, THANK YOU SO MUCH DEAR LORD. And to all the faceless individuals whose names I can’t recall – Much Thanks!!! Amy Dedication To Julius Cesar, my husband, my daughters, Jully Amme and Juliana April, my sons, Julius Alvin and Julius Armel†¦ THESIS ABSTRACT 1. Title: EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES Total no of pages:125 Text no. of pages: 84 2. Author: AMELIA C. CENDANA 3. Type of document: Thesis 4. Type of publication:Unpublished 5. Accrediting Institution: Saint Louis University (Private) Bonifacio Street, Baguio City CHED-CAR 6. Keywords:Academic libraries, Marketing strategies, Marketing plan, marketing mix, Marketing effectiveness 7. Abstract: 7. 1. Summary: The researcher assessed how aware are the respondents along the different services offered by the UP Baguio Library. Using the descriptive method with the questionnaire as the main instrument in gathering data she also evaluated the different marketing strategies used by the University of the Philippines Baguio Library. To give credence to the data gathered the frequency counts, weighted mean, and F-test were utilized. 7. 2. Findings: The study revealed that 1) the library services offered by the University of the Philippines Baguio Library are Circulation, Reader’s Assistance, Information Dissemination, and Automation; 2) faculty members are very much aware with the Circulation and Automation services, while students and administrative employees are very aware with the said services. The difference is caused by the treatment of library staff: (a) a friendlier approach when faculty borrow books or enter the library, (b) for employees, certain leeways are given to them, and (c) for students, minimal assistance is provided as compared to the faculty and the administrative employees; 3) of the ten marketing strategies, branding (logo), library publication, and through word-of-mouth from friends received the lowest ratings but which are still interpreted as effective; and 4) the extent of effectiveness of marketing strategies of the University of the Philippines Baguio Library is likewise effective. 7. 3. Conclusions: Based on the findings of the study, the following conclusions were drawn: a) the library services of the University of the Philippines Baguio Library are those typically offered in academic libraries; b) level of awareness of library services is influenced by how library users are treated; c) the most basic marketing strategies of branding (logo), library publication, and through word-of-mouth from friends are not fully maximized causing a minimal effect on the use of the University of the Philippines Baguio Library; and d) the UP Baguio Library marketing strategies though effective do not translate to more users of the library. . 4. Recommendations: Based on the results of the study, the subsequent recommendations are made. It is recommended that: 1. a library marketing plan should be in place to effectively entice users to utilize its services. This plan should have the following: a. re-orientation program of librarians on how to market the library. The librarians as t he focal persons in the library should be the first ones to make a move by changing their perspective about library work; that in this time and era libraries must be user and service oriented more than collection oriented. b. library website for users to easily and speedily be informed of the latest happenings in the library including its services and materials. This website must not only have the library logo to enhance its library centrality but also features that make it easy to navigate. c. a library publication containing the information and updates about the library. This publication must be issued regularly, and to be circulated amongst all the University of the Philippines Baguio students, faculty and administrative employees, and other library stakeholders. d. usage of the library logo to remind users of the existence of the library. This can be done by putting it in the library stationery, the library publication, and all other communications emanating from the library. e. utilization of standard bulletin boards for library announcements. As extension of the current awareness services of the library, it must be attractive and appealing enough to whoever would read it. f. library exhibits and displays to convince users especially students that these are being offered for them, Thus these exhibits and displays must include among others rarely used and seen resources, and extracts from resources that will be of help to the students’ research activities. . a feedback mechanism either online or print form to be institutionalized. This is to get the reactions, and viewpoints of library users about the library’s services. These feedbacks can then be used as gauge or evaluative measures for the library to improve. 3. library personnel to regularly attend seminars, conferences, and other gatherings to enhan ce their knowledge on customer service, and to rekindle their commitment to work even better and harder for their library users. 4. stronger collaboration between and among the library staff

The holocaust Analysis Essay Example For Students

The holocaust Analysis Essay The Holocaust was the mass murder of European Jews by the nazis during the second world war. It took place from the 30th of January 1933 to the end of the war in Europe on May 8th 1945. The nazi dictator Adolph Hitler planned to wipe out the entire Jewish population as a part of his plan to conquer the world. Holocaust refers to any widespread human disaster but it’s special meaning is the annihilations of six million Jewish men, women and children by the nazi regime. The Jews were singled out for extermination because the nazis had a hatred for them as they considered jews as a race whose goal was world domination and was an obstruction to the Aryan dominance. So the nazis thought it was their duty to eliminate the Jews as they were a threat. Every Jewish community occupying Europe suffered losses during the holocaust. Jews in north Africa were persecuted but did not suffer the same mass murders as in Europe. We will write a custom essay on The holocaust Analysis specifically for you for only $16.38 $13.9/page Order now Ethnic groups, especially Gypsies and Poles were killed as well. At the end of the war in 1945 the nazis had killed over two thirds of the Jews in Europe. In 1933 the nazi regime came to power in Germany and almost immediately they started to take measures against the Jews. One of the first measures was to define who was considered a Jew. Anyone who had 3 or more Jewish grandparents was automatically a Jew even if that person did not belong to the Jewish community. Half Jews were considered Jewish only if they belonged to the Jewish religion or were married to a Jewish person. Other half Jews or Jews with just one grandparent were categorized as Mishlinge . The Mischlinge were officially excluded from membership in the nazi party and all Party organisations. Then the boycott of Jewish shops and businesses started by the nazis. extreme efforts were made by the nazis to eliminate Jews from economic life. Jewish lawyers and doctors lost their Aryan clients, Jewish children were not allowed to go to school with the German children and the Jewish employees of Aryanised firms lost their jobs. All synagogues in Germany were set on fire, windows of Jewish shops were smashed and thousands of Jews were arrested. The German army occupied Poland when world war two began in 1939 and the polish Jews were forced to move into over crowded ghettos surrounded by walls and barbed wire. Germany’s plan to murder all the Jews in Europe was known as the â€Å"final solution’. The final solution began when Germany invaded the Union of Soviet Socialist republics. Jews were made to wear arm bands marked with a yellow star. More and More Jews over Europe were made to leave their homes and were taken to ghettos in Poland. The next measure was already underway to exterminate Jews and this was known as the death camp. De ath camps also known as concentration camps were especially designed for systematic murder. Millions of Jews were imprisoned in death camps. Jews were transported to these camps by train, packed into carriages that were so cramped there was no room to move at all. Often the sick and elderly died on the way. The camps were equipped with gassing facilities and some had factories in which the prisoners worked to death. Those unable to work m, the aged , the sick, many women and most children were gassed. The prisoners lived in conditions which were horrible and many died of starvation and disease and doctors performed cruel experiments on some prisoners. The first death concentration camp was in Dachau which was opened on march 22nd 1933. The camp’s inmates were communists, criminals, homosexuals, Jehovah’s witnesses and beggars. There were six camps opened, these were in Auschwitz-Birkenau, Belzec, Chelmno, Madjdanek, Sobibor and Treblinka. The largest and most infamous of the camps was Aushwitz which was opened in June 1940 in Poland about fifty kilometeres from Krakow. In June 1941 it became an extermination centre with four huge gas chambers installed. Over two and a half million people were executed at Auschwitz and five hundred thousand more were starved to death. Most people who died at Auschwitz were Jews from German controlled countries. Another camp was bergan-belsen. This camp was located near Humburg, Germany. When it was liberated by British troops they found 10,00 unburied dead and 40,00 starving, sick and dying prisoners. The Germans tried to kept their actions as secret as possible but as word got out of what the Germans were doing the Jews tried to fight back but were outnumbered. Because so many inmates dies at the death camps from starvation shooting and disease large crematories were constructed to erase traces of destruction. In 1945 American and British troops found out about Nazi’s plan and liberated the death camps. By the end of the war the Jewish dead numbered more than five million , three million in killing centres and other camps, one point four million in shooting operations , and more than sixty thousand in ghettos. .u50cdfd4e81cf003246d149fa38cc48dd , .u50cdfd4e81cf003246d149fa38cc48dd .postImageUrl , .u50cdfd4e81cf003246d149fa38cc48dd .centered-text-area { min-height: 80px; position: relative; } .u50cdfd4e81cf003246d149fa38cc48dd , .u50cdfd4e81cf003246d149fa38cc48dd:hover , .u50cdfd4e81cf003246d149fa38cc48dd:visited , .u50cdfd4e81cf003246d149fa38cc48dd:active { border:0!important; } .u50cdfd4e81cf003246d149fa38cc48dd .clearfix:after { content: ""; display: table; clear: both; } .u50cdfd4e81cf003246d149fa38cc48dd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u50cdfd4e81cf003246d149fa38cc48dd:active , .u50cdfd4e81cf003246d149fa38cc48dd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u50cdfd4e81cf003246d149fa38cc48dd .centered-text-area { width: 100%; position: relative ; } .u50cdfd4e81cf003246d149fa38cc48dd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u50cdfd4e81cf003246d149fa38cc48dd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u50cdfd4e81cf003246d149fa38cc48dd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u50cdfd4e81cf003246d149fa38cc48dd:hover .ctaButton { background-color: #34495E!important; } .u50cdfd4e81cf003246d149fa38cc48dd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u50cdfd4e81cf003246d149fa38cc48dd .u50cdfd4e81cf003246d149fa38cc48dd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u50cdfd4e81cf003246d149fa38cc48dd:after { content: ""; display: block; clear: both; } READ: The texts you have studied EssayBibliography: